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PARDON THE CONSTRUCTION
What if success isn’t a fixed destination, but a living, breathing process—one that evolves as we grow, adapt, and co-create with the world around us? What if growth isn’t about striving upward, but expanding outward—rooting deeper into who we are, connecting more fully, and embracing the unexpected shifts along the way?
Let’s be honest: you are successful.
But, maybe something feels off. You’ve followed the rules, climbed the ladder, ticked the boxes. And yet, you still find yourself wondering: Is this it?
That’s where coaching comes in.
Coaching is a creative and collaborative process grounded in curiosity, honesty, and forward movement. It’s not about giving you the answers—it’s about helping you uncover the ones that were always yours.
Unlike therapy, advising, or mentoring, coaching isn’t rooted in fixing the past or giving expert advice. It’s a space where you get to think out loud, get deeply honest, and stretch beyond what you thought was possible.
In short: It’s time you had a space that’s fully about you—your truth, your goals, your growth.
Coaching meets you where you are—and helps you get where you want to go, even if you don’t fully know what that looks like yet. The benefits unfold in layers, often starting with clarity and deepening into something much bigger: transformation.Each session is a confidential, judgement-free container for transformation. Here’s what it typically looks like:
Set the Focus: What do you want to walk away with? Let’s name it.
Explore Deeply: We untangle your thoughts, name what’s true, and identify what’s in the way.
Shift the Lens: I offer reflections, intuitive questions, and challenge assumptions to help you see differently.
Make it Real: We define clear, values-aligned action steps—no fluff, no vague “just manifest it” stuff.
Between Sessions: You’ll implement, reflect, and keep the momentum going. Assessments, check-ins, and nudges available as needed.
I've described coaching with Erica as creative/career therapy. For so many creatives, work and expression take up MASSIVE space in our mental anguish. Average therapists, psychiatrists, and life coaches can't actually engage with that in an authentic way.
Our coaching sessions feel like we're in a collaboration–– a studio of two. It makes everything suddenly feel lighter, clearer, livelier...
Julie, Designer @ BUCK
While every coaching journey is uniquely personal, the benefits often converge—more clarity, more alignment, and a stronger connection to what matters.
Clarity on what actually matters. Coaching helps you untangle the noise and reconnect with what’s true for you.
A stronger relationship with your intuition. You’ll stop outsourcing decisions and start trusting your gut again.
A clearer vision for your next chapter. Whether you're shifting careers, starting something new, or redefining success, we’ll sketch out what’s next—on your terms.
More alignment, less autopilot. Life starts to feel like something you’re designing—not something you’re reacting to.
A stronger relationship with your intuition. You’ll stop outsourcing decisions and start trusting your gut again.
A clearer vision for your next chapter. Whether you're shifting careers, starting something new, or redefining success, we’ll sketch out what’s next—on your terms.
More alignment, less autopilot. Life starts to feel like something you’re designing—not something you’re reacting to.
Freedom from perfectionism and "shoulds."Say goodbye to the inner critic that’s been driving the bus. Coaching helps you name and rewrite those old scripts.
Creative energy that actually returns. Not by grinding harder, but by creating more space, permission, and joy.
Accountability that’s supportive, not suffocating. You’ll take aligned action—and feel seen in the process.
A rare space to be fully yourself.
Where you can say the thing you’re afraid to admit out loud… and be met with compassion, curiosity, and zero judgment.
Creative energy that actually returns. Not by grinding harder, but by creating more space, permission, and joy.
Accountability that’s supportive, not suffocating. You’ll take aligned action—and feel seen in the process.
A rare space to be fully yourself.
Where you can say the thing you’re afraid to admit out loud… and be met with compassion, curiosity, and zero judgment.
Ready to begin?
You don’t need to have it all figured out. You just need to be curious and ready to start.
WORKING TOGETHER
My coaching style is born from years of navigating creative work, reinvention, and big questions about purpose. It’s a blend of structure and intuition, collaborative in nature, and designed to support deep inquiry, self-trust, and your most aligned next moves.
Heart-Centered Curiosity
My top priority is creating a safe, judgment-free space where you can explore your thoughts, feelings, and experiences with curiosity and play. Together, we’ll foster a sense of openness that invites growth and discovery.
Authenticity Hype Man
Bring your weird—I’ll bring mine too. I’m here to support you in showing up as your truest, boldest self. Our sessions are a space to tackle anything, from career milestones to diving into the deeper questions of purpose and meaning.
Non-Directive Inquiry
You lead the process; I guide with reflective questions rather than advice. Think of me as a mirror, helping you uncover insights you didn’t realize were already there. This approach empowers you to shape your own answers, build autonomy, and strengthen your self-trust.
Deep, Creative, & Fun
Going deep doesn’t have to feel heavy. Let’s experiment, play, and laugh along the way. I’ll bring in tools like visual mapping, creative journaling, or hands-on exercises to keep the process engaging and energizing.
I’d never tried coaching before and honestly it didn’t even occur to me since I have a therapist. I signed up for a digital retreat, tried a free session, and was blown away! Erica is someone who really gets artists and creatives, who can help you explore how to support or push yourself.
Molly, Writer
Molly, Writer
I coach creative professionals who are in transition — burned out, lit up, or somehere in between. I work with creative leaders, visionaries, and multi-hyphenates—whether they’re building something of their own or shaping culture within companies, brands, and agencies like...
These are the kinds of people I love to work with:
- Deep feelers with sharp minds
- Passionate but stuck
- Craving change, but not sure where to start
- Burned out from from being bored, to doing it all, all the time
- Haunted by “shoulds” and ruled by inner critics
- Longing for more meaning, clarity, and space to breathe
They come to coaching for:
- Reconnecting with their creative spark
- Navigating transitions—career, identity, leadership, life
- Making bold decisions from a grounded, values-aligned place
- Redefining success and designing a work-life that actually fits
- Getting unstuck and moving forward—on their own terms
My coaching offerings are designed to meet creatives, leaders, and visionaries at different stages—whether you're craving short-term clarity or seeking deep, sustained transformation.
SINGLE SESSIONS
GOOD FOR A QUICK SHIFT OR DIPPING A TOE IN
A single session is like striking a match — quick, sharp insight when you’re at a crossroads, in a swirl, or just need an outside perspective. It won’t change your whole life in an hour, but it will change the way you see what’s next.
CLARITY SESH ⟡ 60 min
Clarity ‧ Direction ‧ Energy
Sometimes you don’t need more time—you just need a new lens. This one-time session is designed for anyone navigating a decision, block, or turning point. We won’t map your entire life in an hour, but we will shift the way you see what’s next.
What’s included:
- 60-minute 1:1 coaching session
- A brief pre-session intake so we can focus fast
- Tangible insights + next steps
- The option to upgrade to a longer coaching container
$200
BOOK YOUR SESSION
SOS SESH ⟡ 60 min
Reflective ‧ Restorative ‧ Gentle
Put a finger down if you almost rage-quit last week. Maybe it’s not that bad yet—but you’re out of time, running on empty, and desperately craving a creative refuge. You refuse to call it burnout, but something’s off.
Time for an SOS. This 60-minute session offers a breath of space for grounding, reconnecting, and mapping out gentle next steps—so you can feel a little more like yourself again.
What’s included:
- 60-minute 1:1 coaching session
- A brief pre-session intake so we can focus fast
- Tangible insights + next steps
- The option to upgrade to a longer coaching container
$200
BOOK YOUR SESSION
OBLIQUE READING ⟡ 60 min
Creative ‧ Curious ‧ Insightful
Part coaching session, part creative divination. This 1:1 experience is guided by a spread drawn from Brian Eno’s Oblique Strategies—a deck designed to disrupt linear thinking and spark unexpected insight.
We’ll use the cards as provocations to explore your current challenge—with curiosity, intuition, and a little bit of sideways thinking. This session is more intuitive and open-ended than a traditional coaching session—it’s an experimental space for reflection, meaning-making, and insight.
What’s included:
- One ~experimental~ 60-minute coaching session including spread of Oblique Strategies cards drawn live
- A brief pre-session intake so we can focus fast
- Sideways inquiry inspired by the spread
- Tangible insights + next steps
$150
BOOK YOUR SESSION
PORTFOLIO REVIEW ⟡ 90 min
Constructive ‧ Grounded ‧ Clear
Part advising, part coaching — this 90-minute session is designed to help you get unstuck, level up, and feel confident about how you’re showing your work. Whether you’re prepping for an interview, navigating a career pivot, or just need an outside eye, we’ll work together to identify what’s working, what’s not, and how to sharpen your story.
You’ll get:
- A 90-minute 1:1 hybrid advising/coaching session
- A brief pre-session intake to help us focus the heat
- Tangible insights, strategic edits, and clear next steps
- A fresh perspective grounded in over a decade of experience across culture and tech
$250
BOOK YOUR SESSION
MINI SERIES
FOR WHEN YOU NEED MOMENTUM, NOT JUST A LIGHTBULB
Series work is where we build the fire. You’ll get check-ins, prompts, and recaps — not just a spark, but structure. This is coaching with a thread: we keep pulling it together, even between sessions.
BD&B ⟡ 2 Session Booster
Stabilizing ‧ Clearing ‧ Focus
Brain dump & build. Sometimes you just need to throw it all at the wall before making any next moves. This mini-series is perfect if you're spinning on a specific challenge, decision, or creative project—and want support getting it out of your head and into motion. It’s a low-commitment, high-clarity container for unpacking, untangling, and moving forward with more focus.
What’s included:
Supporter: $625
Standard: $550
Access: $450
BOOK A FREE INTRO CHAT
- One 90-minute deep-dive session to unload the mental clutter and map a strategy
- One 60-minute follow-up session to refine, troubleshoot, and lock in your next steps
- Custom practices + reflections between sessions
- Light accountability check-ins (so you actually do the thing)
Supporter: $625
Standard: $550
Access: $450
BOOK A FREE INTRO CHAT
OMW! ⟡ 3 Session Sprint
Energizing ‧ Inspiring ‧ Momentum
6000mg of pure LFG.
Like cracking open a can of chaotic-good to fuel your next chapter. This three-session sprint is built for momentum—whether you're launching a creative project, navigating a career pivot, or shifting your mindset. Come as you are. Bring your Figmas, Are.na boards, decks, dreams, doubts. We’ll turn them into motion.
Structured, potent, and just the right amount of pressure to help you actually move.
This sprint includes:
- One 90-minute kickoff session to set vision + focus
- Two 60-minute sessions (spread over 4–6 weeks)
- Custom practices + reflections between sessions
- Light accountability check-ins (so you actually do the thing)
Standard: $725
Access: $600
BOOK A FREE INTRO CHAT
ONGOING SUPPORT
FOR LONG-TERM GROWTH, DEEP PATTERN SHIFTING & BIG MOVES
The Quarterly Package is for when you’re done circling and ready to root into something real. It’s a spacious, committed container with rhythm, support, and accountability — built to help you grow what you’re here to grow.
1:1 COACHING ⟡ Quarterly Package
Get in bb — you’re going places.
You’re *so* ready to outgrow the container you’ve been living in. This package is a deep, personalized coaching experience for creatives, leaders, and visionaries ready to make bold moves, rewire old patterns, and actually integrate the shifts they’ve been calling in.
We work in quarterly cycles (3, 6, 9, or 12 months) to support meaningful, long-term growth—with space for clarity, experimentation, and real change to take root.
What’s included:
- One 90-minute kick-off session to name where you are and where you're headed
- Weekly or bi-weekly sessions over 3 months
- Personalized exercises, prompts, and deep-dive reflections
- Accountability and support between sessions
Standard: $2,100
Access: $1,800
WHY WORK WITH ME?
“Never a failure, always a lesson.”
Rihanna
Rihanna
I know change intimately and have come to embrace the messy, mysterious process of transformation. From navigating major life transitions—like climbing the corporate ladder, going freelance, leaping into self-employment, healing chronic illness, to embracing my queer identity—I’ve been shaped by the alchemy of turning challenges into opportunities for growth. These experiences have taught me how to intentionally create a life that feels aligned and inspired—and I’m passionate about helping others do the same.
Throughout my career as a creative professional, I’ve realized what truly matters for me: the relationships I build, the collaborators I engage, and the care I offer by creating safe, imaginative containers for growth, creation, and play. My creativity feels electric and boundless when I’m in service to others’ exploration and transformation.
When you work with me, you’re getting more than a coach—you’re gaining a thought partner, collaborator, and hype person deeply invested in your journey as a whole person. Coaching with me is bold, energizing, and creative—a process designed to unlock growth in unexpected and meaningful ways.
Hiring a Coach
Let’s name it: there’s a lot of coaching out there.
Some of it’s deep, rigorous, and genuinely transformative. Some of it is not. Coaching is still an unregulated industry. Anyone can call themselves a coach, whether they’re trained or not. That doesn’t mean all uncertified folks are unhelpful—but it does mean you should be discerning.
Here’s what I want you to know:
You are the expert of your life. My role is to help you hear yourself more clearly—and walk with you as you create what’s next. I’m not a licensed therapist. Coaching is not a replacement for therapy—but it can be a powerful companion to it.
Here’s what I want you to know:
- I’m working towards my certification through the International Coaching Federation (ICF)—the gold standard in coaching ethics, methodology, and continuing education.
- I’ve trained in core coaching competencies through Berkeley Haas Executive Coaching program with reflective supervision. I also work with my own coach and therapist.
You are the expert of your life. My role is to help you hear yourself more clearly—and walk with you as you create what’s next. I’m not a licensed therapist. Coaching is not a replacement for therapy—but it can be a powerful companion to it.
Everything is Political, Including Coaching
So much of modern coaching is steeped in neoliberal self-help culture—where everything becomes a mindset issue, and success is framed as a solo pursuit. I’m not here to help you optimize your life so you can perform better under capitalism. I’m here to help you remember what you want—and support you in designing a life that makes sense on your terms, not someone else’s metric of success.
Because the pressure to hustle harder, stay positive, and monetize your joy didn’t start with you. The self-help vortex loves to individualize what’s actually systemic: burnout, confusion, grief, desire.
As a white, queer artist with a decade of experience in the corporate world, I bring both lived experience and critical awareness into the coaching space. I’ve navigated student debt, power differentials, identity questions, and the tension between survival and self-expression.
I don’t pretend to have it all figured out—I’m constantly learning, unlearning, and interrogating my own position and privilege within the systems we’re all swimming in. My approach is rooted in humility, curiosity, and a deep respect for your lived experience.
Because the pressure to hustle harder, stay positive, and monetize your joy didn’t start with you. The self-help vortex loves to individualize what’s actually systemic: burnout, confusion, grief, desire.
As a white, queer artist with a decade of experience in the corporate world, I bring both lived experience and critical awareness into the coaching space. I’ve navigated student debt, power differentials, identity questions, and the tension between survival and self-expression.
I don’t pretend to have it all figured out—I’m constantly learning, unlearning, and interrogating my own position and privilege within the systems we’re all swimming in. My approach is rooted in humility, curiosity, and a deep respect for your lived experience.
Talking about money, class, and access can be uncomfortable—especially in a culture that rarely gives us the tools to do it well. Financial access isn’t just about income. It’s shaped by race, gender, ability, generational wealth, debt, caregiving responsibilities, medical costs, and more.
To balance sustainability with accessibility, I offer a tiered pricing model for multi-session coaching engagements. This means you can choose the rate that best reflects your financial reality—without needing to prove or justify anything. It’s a trust-based system that helps make coaching available to a wider range of people, while also supporting me in doing this work long-term.
Each tier is described below to help you make the choice that feels most aligned.
How Tiered Pricing Works
Each coaching offer has three pricing tiers, allowing you to select the level that best reflects your financial situation.
- Supporter Tier → For those with financial security, savings, or the ability to afford non-essentials without stress. Choosing this tier helps sustain lower-cost options for others.
- Standard Tier → The true cost of the service, reflecting the time, energy, and expertise involved. This tier ensures fair compensation while keeping coaching accessible.
- Access Tier → A reduced-cost option for those who wouldn’t otherwise be able to afford coaching due to financial hardship.
This model works on trust—I ask you to invest at the level that reflects your access to resources, knowing that your contribution helps sustain this work for others.
Full Video: Powers of Ten™ (1977)
Coaching, like Powers of Ten, is an adventure in perspective. This short film by Charles and Ray Eames zooms out by powers of ten, shifting our view from a picnic in Chicago to the outer edges of the cosmos—and then back in, all the way to a single proton. It’s a perfect metaphor for the coaching process: expanding and contracting our lens, discovering new patterns, and seeing the familiar in new ways. I'm borrowing this film as a dreamy visual placeholder until I shoot my own imagery this summer. <3
Coaching, like Powers of Ten, is an adventure in perspective. This short film by Charles and Ray Eames zooms out by powers of ten, shifting our view from a picnic in Chicago to the outer edges of the cosmos—and then back in, all the way to a single proton. It’s a perfect metaphor for the coaching process: expanding and contracting our lens, discovering new patterns, and seeing the familiar in new ways. I'm borrowing this film as a dreamy visual placeholder until I shoot my own imagery this summer. <3